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PAIRED COMPARISON RATING —

В рекламных исследованиях - метод, при котором два или более рекламных объявления, товара и т.д. сравниваются между собой, причем каждое явление сравнивается последовательно со всеми своими аналогами. Обычно для сравнения берутся конкретные критерии.
Pantone (Пантон)
Play light set
Promotion (Промоушн)
Public relations (Паблик рилейшнз)
Publicity (Паблисити )
Pеор1еmeter (ТВ-метр)
P-E
PACKAGE
PACKAGE BAND PREMIUM
PACKAGE GOODS
PACKAGE INSERT
PACKAGE PROGRAM (PACKAGE SHOW)
PACKAGER
PAGE
PAGE LAYOUT (LAY-OUT); PAGINATION; PAGING
PAGE PROOF
PAID CIRCULATION
PAID PUBLICATION
PAINTED BULLETIN; PAINTED DISPLAY; PAINT
PAIRED COMPARISON RATING
PAMPHLET
PAN; PANNING
PANEL
PAPER
PARTIAL RUN
PARTICIPATION
PARTICIPATION PROGRAM (SHOW); PARTICIPATING PROGRAM (SHOW)
PARTNER
PARTY PLAN
PASSALONG (PASS ALONG) AUDIENCE; SECONDARY AUDIENCE
PASSALONG (PASS ALONG) READER
PASTE UP
PASTEL COLORS
PASTEL DRAWING
PASTELS
PATTERN PLATE
PEAK SALES
PEAK TIME (TV)
PENETRATION
PENETRATION PRICE
PER CAPITA (ЛАТ.)
PER INQUIRY ADVERTISING; P. I. ADVERTISING
PERFECT BINDING
PERIODICAL
PERSONAL SELLING
PERSUASION
PERSUASIVE ADVERTISING
PH
PHILOSOPHY (OF A FIRM)
PHOTOCOMPOSITION
PHOTOENGRAVING
PHOTOGELATIN (CELLOTYPE)
PHOTOSTAT
PHYSICAL DISTRIBUTION
PICA
PICKUP
PICTURE (амер.)
PICTURE CAPTION (амер.)
PICTURE RESOLUTION
PICTURE TRADE MARK (амер.)
PIGGYBACK
PILOT STUDY (SURVEY, TEST)
PILOT UNIT
PILOT; PILOT FILM; PILOT PROGRAM "ЛОЦМАН".
PIONEERING STAGE
PLACARD (англ.)
PLACING
PLAN
PLANIOGRAPHIC PRINTING
PLANT CAPACITY
PLANT OPERATOR
PLANT; POSTER PLANT
PLATE
PLATED STOCK
PLAYBACK
PLUG
PM
POCKET SIZE
POINT, PT.
POINT-OF -PURCHASE ADVERTISING; POINT-OF-SALE ADVERTISING, POP, POS
POINT-OF-SALE DISPLAY; POINT-OF-PURCHASE DISPLAY
POLL
POP
POPAI
POPULATION
POS
POSITION
POSITION CHARGE
POSITIONING
POSTAL REGULATIONS
POSTCARD ADVERTISING
POSTER
POSTER ADVERTISING
POSTER ARTIST, DESIGNER
POSTER CHART
POSTER HOARDING; BILLBOARD HOARDING
POSTER PANEL
POSTER PILLAR
POSTER PLANT
POSTER SHOWING
POSTER SITE
POSTER TYPE
POSTING
POSTING DATE
POSTING LEEWAY
POSTTESTING; POST-TESTING
POTENTIAL AUDIENCE
POTENTIAL REACH
PPA
PRE PAYMENT
PRE PROMOTION TESTING
PRE-EMPTIBLE SPOTS
PRE-FILE
PRE-VIEW
PREDATE ISSUE; PRE DATE
PREEMPTION; PRE-EMPTION
PREFERENCE
PREFERRED POSITION; SPECIAL POSITION
PREMIUM CAMPAIGN
PREMIUM PACKS
PREMIUM PRICE; PREMIUM RATES; POSITION CHARGE
PREMIUM; PREMIUM OFFER; SELLING WITH PREMIUMS
PREPRINT; PRE-PRINT
PRESCRIBED POSITION
PRESENTATION
PRESS ADVERTISING
PRESS CONFERENCE
PRESS PROOF
PRESS RELATIONS
PRESS RELEASE
PRESSRUN; PRESS RUN; RUN
PRESTIGE ADVERTISING
PRICE CUTTING; UNDERSELLING; DUMPING
PRICE FIXING
PRICE OFFS
PRICE POLICY
PRIMARY APPEAL
PRIMARY AUDIENCE
PRIMARY COLORS
PRIMARY COVERAGE
PRIMARY DEMAND
PRIMARY HOUSEHOLDS
PRIMARY READER
PRIMARY READERSHIP
PRIME TIME (RADIO); DRIVE TIME
PRIME TIME (TV); PEAK TIME
PRINT
PRINTERS INK MODEL STATUTE
PRIVATE (COMMERCIAL) STATION
PRIVATE BRAND
PRIVATE-LABEL GOODS
PROBABILITY SAMPLE; PROBABILITY SAMPLING
PROCESS PLATES
PROCESS PRINTING
PRODUCER
PRODUCER ADVERTISING
PRODUCER GOODS
PRODUCT
PRODUCT ADVERTISING
PRODUCT PROTECTION
PRODUCT RESEARCH
PRODUCTION
PRODUCTION DEPARTMENT; PRODUCTION
PROFESSIONAL ADVERTISING
PROFESSIONAL MAGAZINE
PROFILE (OF AUDIENCE)
PROGRAM (PROGRAMME)
PROGRAM COMPATIBILITY
PROGRAM FOLLOWING
PROGRAM OPPOSITE
PROGRAM PRECEDING
PROGRAM PROFILE
PROGRAM RATING
PROGRESSIVE PROOFS; PROGRESSIVE COLOR PROOFS
PROMOTED PRODUCT
PROMOTION
PROMOTION MATTER
PROMOTIONAL ADVERTISING
PROMOTIONAL MIX
PROOF SHEET; PROOF LEAF
PROOF-OF-PURCHASE
PROOF; PULL
PROOFREADER; PROOF READER
PROOFREADERS MARKS
PROOFREADING, PROOF READING
PROPRIETARY ARTICLES (англ.)
PROSPECT; PROSPECTIVE CUSTOMER (CLIENT)
PROSPECTUS
PROTOTYPE PROGRAM
PSYCHOGRAPHIC MARKET SEGMENTATION
PSYCHOGRAPHICS
PUB SET
PUBLIC INFORMATION PANEL
PUBLIC RELATIONS
PUBLIC RELATIONS. PRETESTING; PRE-TEST
PUBLICATION
PUBLICITY
PUBLISHER
PUBLISHERS REPRESENTATIVE (REP)
PUBLISHERS STATEMENT
PUBLISHERS STATEMENT, SWORN
PURCHASING AGENT
PURCHASING POWER
PUS
PYRAMID PAGE MAKE UP; PYRAMID MAKEUP; PYRAMID

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